Percept Knorigin

India comprises of the largest mobile phone subscribers and 70% of these subscriber reside at the bottom of the pyramid with SMS as the primary channel of content, we work with service providers and technology providers to create the right solutions for effective promotion and campaigns on cell phones
Our solution approach for mobile based promotions is as follows,

Ingame Advertising

Abundant Internet connectivity has led to the growth of dynamic in-game advertising. Unlike the fixed adverts found in static in-game ads, dynamic adverts can be altered remotely for planners. Targeting can be done as per the geographical location or time of the day, allowing for the delivery of time-critical advertising campaigns, Information can be sent back from the player's machine regarding advert performance, We are looking at ingame advertising as a viable option to advertise and run a ROI centric online campaign.

Digital Signages

Digital signage penetration in India is set to increase exponentially with more and more network making investments in retail and high traffic signages. Most of these signages today are capable of displaying rich content including video. Next generation of singage will also offer interactivity to users cell phone through a SMS or MMS interface. We work with wide variety of digital signage networks to tailor make a campaign which leverages the power of outdoor with ease and capabilities of digital media where we can target and manage campaigns centrally.